True operating profit
Track profit after refunds, COGS, fees, shipping, ad spend, fixed costs and other marketing costs.
Shopify profit intelligence
True operating profit for Shopify stores.
ProfitLens helps merchants understand net profit per order, product, day and period by combining Shopify orders, refunds, COGS, fees, shipping, ad spend, fixed costs and other marketing costs.
Revenue-to-profit bridge
Operating view
Revenue$48,240
Refunds-$2,410
COGS-$17,850
Payment fees-$1,520
Shipping costs-$3,180
Ad spend-$8,900
Fixed and other marketing costs-$4,250
Operating profit
$10,130
Illustrative bridge only. Actual profit depends on connected data and configured cost inputs.
The problem
Revenue and ROAS do not show what the store actually keeps.
Shopify order totals and ad dashboards can miss important cost layers. Refunds, COGS, payment fees, shipping, ad spend and fixed costs can turn apparently healthy sales into thin or negative operating profit.
ProfitLens is built for merchants who need profit control beyond vanity reporting: order-level evidence, product economics, daily profit movement and cost-model diagnostics in one operating view.
What ProfitLens calculates
Profit reporting with the cost layers that matter.
Revenue-to-profit bridge
See how top-line revenue moves through each cost layer before operating profit.
Order-level profit
Inspect transaction economics where refunds, payment fees and shipping drag are visible.
Product profitability
Understand SKU-level economics, contribution margins and COGS coverage gaps.
Daily profit trends
Review operating profit by day and period instead of only revenue movement.
Profit leaks and insights
Surface margin pressure from refunds, missing COGS, fees, shipping and ad spend.
Cost setup readiness
Check whether the active model has enough cost coverage for reliable interpretation.
Manual cost inputs
Add fixed costs and other marketing costs that do not arrive from Shopify or ad platforms.
Revenue-to-profit bridge
One operating equation, made transparent.
- Revenue
- minus refunds
- minus COGS
- minus payment fees
- minus shipping costs
- minus ad spend
- minus fixed costs
- minus other marketing costs
- equals operating profit
Cost transparency
Built to show what is known, connected and configured.
ProfitLens emphasizes source transparency, sync status, cost model readiness and diagnostics so merchants can understand the basis of each profit view.
Profit calculations depend on connected data and configured cost inputs. Merchants control cost assumptions, manual marketing inputs, fixed costs and ad connections.
Ad spend integrations
Ad costs for profit reporting, not campaign management.
Meta Ads spend
Connected reporting data can be used to include Meta ad spend in profit calculations.
Google Ads daily spend
ProfitLens imports read-only daily Google Ads cost data from accounts connected by the merchant.
Manual marketing costs
Merchants can add other marketing costs manually when they are not available through an integration.
ProfitLens imports ad spend for profit reporting. It does not manage campaigns, ads, bids, budgets, keywords or audiences.
Data trust
Clear controls and clear limits.
Read-only reporting where applicableAd data is imported for merchant-facing profit reporting and diagnostics.
User-controlled connectionsMerchants connect, disconnect and reconnect supported integrations.
Transparent cost modelProfit depends on connected sources and configured cost assumptions.
No selling of merchant ad dataGoogle Ads data is not sold, used for advertising targeting or shared with unrelated third parties.
Who it is for
Built for Shopify stores with real margin pressure.
ProfitLens is built for Shopify stores that use paid traffic, work with real margins and need to understand operational profit beyond revenue and ROAS.
It is designed for merchants who need decision control, not hobby-store vanity tracking or generic traffic analytics.
Ready for a clearer operating view?